LITMUS
LOCATION
INDIA
Re-branding, Packaging, 3d Product Renders, Website, Branding Collaterals
PROJECT SCOPE
2023
YEAR
Litmus is a dynamic player in the men's and women's grooming market, renowned for its commitment to excellence and innovation. Specializing in premium grooming products, particularly trimmers, litmus offers a curated range of sophisticated solutions designed to elevate personal grooming routines.
Litmus Connect faced the challenge of revitalizing its brand identity and product line to compete effectively with premium grooming brands.
The key objectives were to overhaul the brand's image, enhance product quality, and create a compelling brand narrative that resonates with target consumers.
OBJECTIVES:
The new brand identity incorporated sleek and modern design elements, reflecting sophistication and premium quality.
One2one studios devised a rebranding strategy centered around the concept of "Elevated grooming experience."
REBRANDING STRATEGY:
A minimal color palette, sophisticated typography, and minimalist logo design conveyed a sense of luxury, setting litmus grooming apart from competitors.
The packaging design was revamped to align with the new brand identity and elevate the unboxing experience for customers.
Clean and elegant packaging designs were developed, featuring minimalist aesthetics and premium materials to convey the quality and sophistication of litmus grooming products.
PACKAGING REDESIGN:
The packaging design was revamped to align with the new brand identity and elevate the unboxing experience for customers.
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HELIOS 2O
SALES CREATIVES:
"LITMUS GROOMING: REDEFINING YOUR ROUTINE."
Through strategic rebranding, product enhancement, and digital transformation, One2one Studios played a pivotal role in revitalizing Litmus Connect and positioning it as a formidable competitor in the premium grooming products market.
The collaboration breathed new life into the brand, enabling Litmus to reclaim its position as a trusted provider of high-quality grooming solutions, beloved by consumers seeking sophistication, performance, and style.
CONCLUSION:
TO ENHANCE CUSTOMER ENGAGEMENT AND FACILITATE A DEEPER CONNECTION WITH THE PRODUCTS, ONE2ONE STUDIOS CREATED 3D RENDERS OF LITMUS GROOMING TRIMMERS.
3D PRODUCT RENDERS:
THESE REALISTIC RENDERINGS PROVIDED CUSTOMERS WITH A DETAILED VIEW OF THE PRODUCTS FROM EVERY ANGLE, INSTILLING CONFIDENCE AND TRUST IN THE BRAND'S QUALITY AND CRAFTSMANSHIP.
To enhance customer engagement and facilitate a deeper connection with the products, One2one Studios created 3d renders of litmus grooming trimmers.
These realistic renderings provided customers with a detailed view of the products from every angle, instilling confidence and trust in the brand's quality and craftsmanship.
3D PRODUCT RENDERS:
A comprehensive website overhaul was undertaken to create a seamless and engaging online shopping experience.
WEBSITE OVERHAUL:
The new website showcased the revamped products through stunning visuals, informative content, and user-friendly navigation, enabling customers to explore and purchase Litmus Connect products with ease.
Sleek and minimalist business cards were designed, featuring maroon and golden brass elements prominently displaying the logo.
Letterheads and folders were developed with a clean, professional layout, incorporating subtle golden brass details for a premium touch.
BRANDING COLLATERALS:
A complete overhaul of the packaging design was executed to synchronize with the updated brand identity, enriching the unboxing journey for customers.
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EDGE 05
SALES CREATIVES:
The packaging design received a makeover to match the new brand identity seamlessly, heightening the delight of the unboxing experience for customers.
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PLAY 03
SALES CREATIVES:
In line with the revamped brand identity, the packaging design was reimagined to uplift the unboxing experience for customers, adding a touch of elegance to every delivery.
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PRISM 05
SALES CREATIVES:
