SAQQARA
LOCATION
India
Branding, Brand Strategy, UI Design, Marketing
PROJECT SCOPE
2023
YEAR
Saqqara emerges as an innovative app-based deal finder from India, poised to revolutionize the way users discover and avail of premium offers.
Develop a distinctive brand identity reflecting modernity and minimalism.
Create a versatile logo with a word symbol for easy user recognition across diverse locations and digital platforms.
Design a user-friendly interface that seamlessly connects users with premium offers while facilitating restaurant business growth.
OBJECTIVES:
Through iterative refinement, we ensured that the logo not only exuded sophistication but also remained easily recognizable to users across diverse settings.
For brand identity development, we commenced with comprehensive market research, delving deep into user preferences and industry standards.
Drawing inspiration from contemporary design trends and minimalist aesthetics, we crafted a logo that embodied the essence of Saqqara's vision—a seamless fusion of premium quality and user accessibility.
BRAND IDENTITY DEVELOPMENT:
"SEAMLESSLY CONNECTING USERS TO EXCLUSIVE OFFERS WITH A TOUCH OF SOPHISTICATION."
START
ONBOARDING
SIGN IN
EMAIL ID
FORGOT PASSWORD
OTP
RESET PASSWORD
SIGN UP
HOME
EXPLORE
CATEGORIES
RESTAURANTS
REDEEM OFFER
POPULAR OFFERS
HELP ME PICK
EVENTS
MEMBERSHIP
LIST OF TRENDING OFFERS
FILTERS
LIST OF EVENTS
MEMBERSHIP SUBSCRIBTION PAGE
PAYMENT DETAILS
CHECK OUT
USER FLOW:
SEARCH
PROFILE PICTURE
KEYWORDS
PROFILE
PROFILE PICTURE
PURPLE
MEMBERSHIP
FAVOURITES
PAYMENT AND REFUNDS
EXPLORE
REFUND STATUS
MEMBERSHIP SUBSCRIBTION PAGE
PAYMENT DETAILS
CHECK OUT
LIST OF RESTAURANTS
TRANSACTION HISTORY
EVENTS
INVITE AND EARN REWARDS
ABOUT
PRIVACY POLICY
TERMS & CONDITIONS
PAYMENT REFUND POLICY
HELP
FAQs
SETTINGS
CHANGE PASSWORD
DELETE ACCOUNT
LOG OUT
WIREFRAMES:
Wireframes serve as foundational blueprints in Saqqara app's UI design, crafted meticulously by One2one studio.
These wireframes provide a clear layout and functionality structure, facilitating collaboration and rapid iteration to align with user needs and Saqqara's brand objectives.
In conclusion, Saqqara stands out as a trailblazing app-based deal finder originating from India, set to redefine the landscape of offer discovery and utilization.
Through our comprehensive approach encompassing branding, brand strategy, UI design, and marketing, we have successfully positioned Saqqara as a beacon of innovation in the realm of premium offer accessibility.
This case study exemplifies our ability to drive impactful results by crafting a cohesive brand identity and delivering a seamless user experience, ultimately propelling Saqqara towards unprecedented success in the market.
CONCLUSION:
UI DESIGN & RESULTS:
The UI design for the Saqqara app culminates in an interface that seamlessly blends premium aesthetics with user-centric functionality, creating an immersive digital experience.
It reflects the essence of Saqqara's brand, captivating users with its modernity, simplicity, and intuitive navigation.
Transitioning to UI design, our focus shifted to enhancing the user experience through clean and intuitive design language.
We prioritized usability by implementing clear navigation and intuitive layout structures, facilitating effortless interaction with the app.
UI DESIGN:
Furthermore, we integrated premium visual elements and subtle animations to elevate the app's aesthetic appeal.
Thus creating a visually captivating environment that resonates with Saqqara's ethos of bridging users with premium offers.
Urban millennials looking for affordable dining options without compromising on quality.
AUDIENCE:
01
Young professionals seeking exclusive discounts and promotions at their favorite restaurants and cafes.
02
Budget-conscious individuals interested in exploring new experiences and saving money through curated deals and offers.
03
USER STORIES:
As a busy professional, I want to discover nearby restaurants offering exclusive deals, so I can enjoy a premium dining experience without breaking the bank.
ANAND | 25
WORKING PROFESSIONAL
As a food enthusiast, I want to explore trending cafes and eateries in my city, so I can try out new cuisines and experiences at discounted rates.
NEHA | 26
CONTENT CREATOR
I'm on the lookout for the newest workout spots and healthy dining options in town. With a keen eye for deals, I'm excited to explore innovative fitness studios and wellness-focused eateries while staying within budget.
RISHI | 34
FITNESS ENTHUSIAST
As a food enthusiast, I want to explore trending cafes and eateries in my city, so I can try out new cuisines and experiences at discounted rates.
NEHA | 26
CONTENT CREATOR
I'm on the lookout for the newest workout spots and healthy dining options in town. With a keen eye for deals, I'm excited to explore innovative fitness studios and wellness-focused eateries while staying within budget.
RISHI | 34
FITNESS ENTHUSIAST
DESIGN SYSTEM:
It stands as a comprehensive guide, weaving together visual elements, typography, hues, and interactive elements.
This system isn't just a set of rules; it's the heartbeat of Saqqara's interface, ensuring uniformity, agility, and expansiveness.
COLOURS
MAIN
BACKGROUNDS
BUTTONS
TEXTS
BUTONS
TYPOGRAPHY
H1 text 36px semibold
H2 text 28px semibold
H3 text 20px semibold
Links Text medium 16px regular
Text medium 16px regular
Main text small 16px regular
Extra Small Text small 10px regular
ICONS
