IRIS
LOCATION
INDIA
Branding, Brand Collaterals, Catalog, Site Branding, Printing.
PROJECT SCOPE
2023
YEAR
Iris is a prestigious residential apartment project offering luxury living spaces designed to elevate the standard of modern living. Seeking to establish a distinguished brand identity, iris partnered with one2one studio to develop comprehensive branding and marketing collateral.
One2one Studio aimed to create comprehensive branding materials, including a detailed catalog and captivating physical banners, for Iris Luxury Residential Apartments.
The goal was to effectively communicate the exclusivity and sophistication of the luxury residential development to potential buyers, enticing them to envision themselves living in the epitome of luxury at Iris.
OBJECTIVES:
A refined color palette and elegant typography were chosen to convey luxury and timeless elegance, setting iris apart as a premium residential offering.
One2one studio crafted a branding strategy centered around the concept of "Elevated living."
The brand identity reflected sophistication and exclusivity, with a modern and minimalist design aesthetic.
BRAND IDENTITY DEVELOPMENT:
In addition to the logo, one2one studio developed a suite of branding collaterals, including business cards, letterheads, and brochures.
Consistent use of the brand colors and imagery reinforced premium brand identity across all touchpoints, from digital to print.
BRANDING COLLATERALS:
To promote the Iris project, One2one studio designed eye-catching physical banners strategically placed in high-traffic areas.
SITE BRANDING:
The banners showcased stunning visuals of the apartment interiors and amenities, inviting prospective buyers to experience the luxury lifestyle offered by Iris.
The banners seamlessly integrated with iris' branding, showcasing elegance, and sophistication while enticing potential buyers to envision themselves experiencing the luxurious lifestyle offered by the residential development.
To promote the Iris project, One2one studio designed eye-catching physical banners strategically placed in high-traffic areas.
The banners showcased stunning visuals of the apartment interiors and amenities, inviting prospective buyers to experience the luxury lifestyle offered by Iris.
SITE BRANDING:
"IRIS , DEFINING THE VERY ESSENCE OF HOME."
Through strategic branding and marketing initiatives, one2one studio played a pivotal role in establishing iris as a sought-after destination for luxury living.
The collaboration resulted in a distinctive brand identity that resonated with the target audience, setting Iris apart as a symbol of refined living and sophistication in the real estate landscape.
CONCLUSION:
