TRICOUS
LOCATION
INDIA
Branding, Brand Strategy, Packaging Design, Branding Collaterals
PROJECT SCOPE
2018
YEAR
Tricous is a premium chocolate brand specializing in offering a diverse range of distinctive flavors crafted from high-quality ingredients.
Entering the competitive chocolate market, Tricous faced the challenge of establishing itself as a premium brand amidst established competitors.
The key objectives were to differentiate the brand, convey its dedication to quality and innovation, and entice consumers with its unique flavor offerings.
OBJECTIVES:
Through iterative refinement, we crafted a logo that encapsulated the brand's unique character while ensuring its distinctiveness in a competitive landscape.
The brand identity was crafted to evoke a sense of luxury and indulgence, with a sophisticated color palette of rich blue, complemented by accents of gold to signify premium quality.
The logo design featured an elegant and timeless typography, paired with a stylized cocoa bean icon, symbolizing both craftsmanship and flavor diversity.
BRAND IDENTITY DEVELOPMENT:
The packaging design tells the product's story through its compelling visual graphics.
The concept was to illustrate the direct journey of cocoa from bean to bar, and the illustrative approach successfully conveyed this narrative.
PACKAGING DESIGN:
Highlighting the diverse flavor range by Tricous, One2One Studios crafted visually stunning packaging designs for each flavor variant.
The packaging design tells the product's story through its compelling visual graphics.
The concept was to illustrate the direct journey of cocoa from bean to bar, and the illustrative approach successfully conveyed this narrative.
Highlighting the diverse flavor range by Tricous, One2One Studios crafted visually stunning packaging designs for each flavor variant.
PACKAGING DESIGN:
"FROM TREE TO BAR, EMBRACE DECADENCE WITH EVERY FLAVORFUL MOMENT WITH TRICOUS"
Through strategic branding and compelling packaging design, one2one studios played a pivotal role in the successful relaunch of Tricous.
By encapsulating the brand's essence of decadent experiences and premium quality, the collaboration laid a strong foundation for Tricous' continued growth and success in the competitive chocolate market.
CONCLUSION:
