The challenge for Casa Meraki was to establish a strong brand identity that reflected its vision of becoming an environment-conscious, bespoke, and luxury furniture brand.
The project required creating branding materials that captured the essence of Casa Meraki's craftsmanship and catered to design-conscious home and office owners.
OBJECTIVES:
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CASA MERAKI
LOCATION
INDIA
Branding & Identity, Brand Collaterals, Product Catalogue.
PROJECT SCOPE
2023
YEAR
Casa Meraki specializing in designer bespoke furniture, renowned for its premium craftsmanship and personalized approach to home and office décor.
Through iterative refinement, we crafted a logo that encapsulated the studio's unique character while ensuring its distinctiveness in a competitive landscape.
The brand identity for Casa Meraki was designed keeping in mind the company’s vision to become an environment conscious, bespoke and luxury furniture brand.
The font used for Casa Meraki is classy & graceful with accentuated curves throughout, giving a luxury appeal. Colours used for the logo creates a good balance between luxury & the eco friendly approach.
BRAND IDENTITY DEVELOPMENT:
In addition to the logo, one2one Studios developed a suite of branding collaterals, including business cards, letterheads, thank you cards, and a product catalogue.
Each collateral piece maintained consistency with Casa Meraki's brand identity, featuring elegant designs and premium finishes that reinforced the brand's luxury appeal.
BRANDING COLLATERALS:
"CRAFTING CHRONICLES OF STYLE"
Through strategic branding and design, Casa Meraki embarked on a journey to redefine luxury furniture, catering to the discerning tastes of design-conscious home and office owners.
The collaboration with one2one Studios exemplifies the power of branding to communicate a brand's vision and values, fostering a sense of elegance, sophistication, and luxury.
CONCLUSION:
The product catalogue for Casa Meraki was designed to showcase the brand's limited-edition collection of luxurious home and office décor.
Featuring stunning visuals and detailed descriptions, the catalogue highlighted Casa Meraki's range of bespoke furniture, including couches, recliners, arm & bar chairs, lounge seating, coffee tables, beds, and art pieces, tailored to the imagination of design-conscious customers.
PRODUCT CATALOGUE:
