IT'S STILL SUNDAY
LOCATION
INDIA
Branding, Packaging Design, and Additional Collaterals
PROJECT SCOPE
2023
YEAR
'It's Still Sunday' is a café situated in Hyderabad, dedicated to providing its patrons with a singular experience of relaxation and indulgence. Our goal was to distill and reflect its essence, while crafting a brand identity that seamlessly merges earthy charm with a touch of luxury.
Through iterative refinement, we crafted a logo that encapsulated the café's unique character while ensuring its distinctiveness in a competitive landscape.
In developing the brand identity, our team meticulously researched organic and luxury branding elements to discern audience preferences and market trends.
We explored a wide array of color palettes, typography, and visual elements to capture the essence of both organic freshness and upscale elegance.
BRAND IDENTITY DEVELOPMENT:
For packaging design, we prioritized the use of minimalist yet sophisticated designs to remain aligned with the café's commitments.
Our focus on tactile experiences led us to incorporate textures and finishes that evoke a sense of exclusivity.
PACKAGING DESIGN:
"SIP, SAVOR, AND LUXURIATE IN THE ESSENCE OF ORGANIC ELEGANCE."
In addition to branding and packaging, we also extended our design expertise to other collaterals.
The menus were meticulously designed to harmonize with the brand identity.
Furthermore, we developed employee apparel that reflects the café's aesthetic ensuring a cohesive brand experience from every touchpoint.
ADDITIONAL COLLATERALS:
Through meticulous attention to detail and a deep understanding of the client's vision, one2one studio successfully translated the essence of "It's Still Sunday" into a visually captivating brand identity.
The cohesive branding elements not only differentiate the café in a competitive market but also resonate with its target audience, inviting them to savor the unique blend of organic goodness and luxury experiences.
CONCLUSION:
Develop a distinctive brand identity that resonates with the café's values of organic quality and luxury experience.
Design packaging that enhances the premium feel of the products offered by "It's Still Sunday."
OBJECTIVES:
